COCA-COLA / OLYMPIC TORCH

The idea was to turn the Relay into a Road Trip with the Bear and Brazil's biggest digital influencers. We not only engaged teens all over Brazil, but also got to the trending topics 8 times (2 global ones).

My Role: Creative Excellence Manager at Coca-Cola

Agency: Ogilvy+Mutato

And on 6 episodes, every teen got to follow the Olympic torch with their idols:

T3ddy e Castanhari entram em um jogo virtual (Ou real?) para conduzir a Tocha Olímpica Rio 2016 no terceiro episódio do De Carona Com A Tocha! Entre de cabeça nessa viagem no trailer do Urso e acompanhe tudo que rolou: http://spr.ly/6054BaOVw. Lá você descobre também por onde a Tocha Olímpica Rio 2016 vai passar!

BONUS: from them to get the ride, we got to made a "Lata Velha" Brazil's version of Pimp My Ride - for the first time with a brand.

All the content was displayed on a hub:

COCA-COLA / OLYMPIC TORCH RELAY

COCA-COLA / OLYMPIC TORCH