COCA-cola - OLYMPIC TORCH RELAY
The idea was to turn the Relay into a Road Trip with the Bear and Brazil's biggest digital influencers. We not only engaged teens all over Brazil, but also got to the trending topics 8 times (2 global ones).
My Role: Creative Excellence Manager at Coca-Cola
The TVC gave a little glimpse of the trip:
And on 6 episodes, every teen got to follow the Olympic torch with their idols:
BONUS: from them to get the ride, we got to made a "Lata Velha" Brazil's version of Pimp My Ride - for the first time with a brand.
All the content was displayed on a hub: