BEN&JERRY'S - PLAYFUL REVOLUTION (LAUNCH IN BRAZIL)
Ben & Jerry’s believes a company has the responsibility to give back to the community all the support they receive. They believe a company has an obligation to help and build a better society, wherever they are. As they arrived in Brazil we knew we had to connect them with people that believe in that as well. We aimed their will of change to the ones taking the streets to have fun. Public space became our main objective of our Playful Revolution that started with a Picnic at Oscar Freire.
My Role: Copywriter at LiveAD
This was an interactive sofa where all it took is one seat to vote to turn Av. Paulista into a public space on sundays.
We also created something called Dim-Dim - coins that reward people who help the city become a better place.
The Kombi follow cool movements spreading peace, love and, of course, Ice Cream
Hypeness wrote a cool coverage about it click here to read it