BEN&JERRY'S / LAUNCH IN BRAZIL

“We have made dozens of launches so far. All of them were great. But, and this is a sound BUT, you guys rocked. I can tell you this was the best international market launch ever. I felt embraced by the city and by the whole team. I truly believe we share the same spirit and vision of the world. Hope we can do more days like that in the upcoming years. Thank you again. I will never forget the work you guys are doing for our brand in Brazil. Love, Jerry Greenfield.”

My Role: Copywriter at LiveAD

This was an interactive sofa where all it took is one seat to vote to turn Av. Paulista into a public space on sundays.

We also created something called Dim-Dim - coins that reward people who help the city become a better place.

The Kombi follow cool movements spreading peace, love and, of course, Ice Cream

Hypeness wrote a cool coverage about it click here to read it