Coca-Cola - THE ART OF CHOICE
In the past, Coca-Cola had only one option: Original. And its posters represented only one way of life. Now Coca-Cola offers more options: Zero and Stevia. And the world is more diverse. To reflect this, we created new posters with new Coca-Cola options and new life options, portraying real stories of people who chose to be happy.
My Role: Creative Excellence Manager at Coca-Cola
Agency: David SP
