COCA-COLA - THIS COKE IS A FANTA
To celebrate the International LGBT+ Pride Day, Coca-Cola inspired itself by those who embraced who they really are to launch a limited edition can: a Coke with Fanta inside. And a powerful message “This coke is Fanta. So what?”. A special can that ignores labels, challenge prejudice and turns a homophobic meme into a positive statement that won 7 Cannes Lions, including 3 Golds.
My Role: Creative Excellence Manager at Coca-Cola
Agency: David SP