RENAULT - DUNGEONS&DRAGONS
We turned advertising into entertainment and created a blockbuster digital strategy to activate the D&D live-action commercial for the new Renault Kwid Outsider. And we also broke the internet with 3 trending topics, +500 millions impressions and lots of earned media.
My role: Creative Strategy + Digital Creative Supervisor at DPZ&T
Case Study coming soon
Instagram and Whatsapp Stickers:
On Spotify, Uni listen to songs related to horses, Presto digs magic stuff and the Dungeon Master chills with Enya.
We even made an 80's documentary in partnership with Omelete - Brazil's biggest pop cultural website: