KIT KAT / BREAKING INTO THE LINE-UP

Music festivals are all about the hype. And people love to talk about bands that they don't know yet. Even the ones that don't exist.

‍So, to enter naturally into one of the world’s greatest festivals in the world - Rock in Rio, we partnered with ‘ANP’, the most hyped fashion brand in Brazil and transformed our brand identity into a new band identity.

My role: Creative Director at Ogilvy Brasil