NESTLÉ / ART OF PRESERVATION

Even though it stopped being sold in '03, Surpresa is still one of the most important chocolates in Nestlé Brazil's history - remembered fondly by the public to this day, specially for its collectible cards of Brazil's fauna. But, due to deforestation, most of these animals are now endangered species. That's where Art of Preservation enters: we recreated the original cards with local artists to be sold online, with all the proceeds going to the NGO S.O.S. Mata Atlântica.

My Role: Creative Director at Ogilvy Brasil