ELECTROLUX / #SAMELOOKOFTHEDAY

Fatima Bernardes is one of the main TV hosts in Brazil. Everyday, she presents her program using different looks. She never repeated it. Until now. To show that the new Electrolux washing machine keeps the clothes fresh and clean and to promote a more sustainable fashion consumption, Fatima repeated her look for the first time on national television. And also launched a movement, asking people to post photos with #samelookoftheday.

My role: Copy + Creative Supervisor at DPZ&T

CCSP yearbook award