RENAULT - IMPERFECT PARENTS
Renault opened a pitch for Latin America. The challenge was to talk to first-time parents in a digital campaign. So, we came up with an universal concept: you don't have to be perfect, because the right way to raise your kid is your way. This was the idea that made us win the pitch.
My role: Digital Creative Supervisor + Concept at DPZ&T
Digital films showed parent's cars as they are in real life: imperfect.