RENAULT / STEPWAY
How to create a big hype around the newest Renault launch? Changing the color of Brazil's most famous ginger is a great start. The idea was to use Marina Ruy Barbosa as a spy in the campaign, but instead of the Black Widow, we went for Atomic Blonde.
My role: Creative Supervisor at DPZ&T
It all began with a post.
That got viral.
And the mission was accomplished with the commercial launch.
