#ISSOOTIKTOKMOSTRA
The first and biggest brazilian campaign for one of the biggest apps in the world with the soundtrack of one of the biggest singers of all times.
My Role: Creative Director+Copy at DPZ&T
QUEM TEM TIKTOK TEM TUDO
Despite TikTok being the most downloaded app in the world over the past two years, it has maintained a bad reputation for being the app that only has dances and challenges. How can we change this image and show that TikTok has a plethora of content, from sports to DIY, from science to recipes, from tips to comedy, and much, much more? With the help of Emicida, one of the greatest rappers in Brazil, we sang about the infinity of content on TikTok.
My Role: Creative Director at DPZ&T
GALVÃO NO TIKTOK
Sports vertical campaign - to show that TikTok is the place to be for soccer fans, we teamed up with Galvão Bueno, an iconic sports commentator.
My Role: Creative Director at DPZ&T
TIKTOK TEM TÔMPERO
Food vertical campaign - we invited famous chef Jacquin to react to TikTok's recipe videos.
My Role: Creative Director at Galeria
