CREATIVE DIRECTOR / COPY
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TIKTOK / EVERYTHING

TIKTOK / EVERYTHING

Despite TikTok being the most downloaded app in the world over the past two years, it has maintained a bad reputation for being the app that only has dances and challenges. How can we change this image and show that TikTok has a plethora of content, from sports to DIY, from science to recipes, from tips to comedy, and much, much more? With the help of Emicida, one of the greatest rappers in Brazil, we sang about the infinity of content on TikTok.

My Role: Creative Director at DPZ&T