PURINA / PINADOPT

We created a new media format: Friskies is the first brand to use Instagram's pinned post tool as a media for advertising. And, to make things even better, we did it for a good cause - the adoption of cats in need of a home. We teamed up with digital influencers, who donated one of their pinned posts until the cat in it was adopted.

My role: Creative Director at Ogilvy Brasil