VIVO - WORLD CUP AVATAR
Not the first, but maybe the most fun to make.
Vivo sponsored the 2014 World Cup in Brazil and our job was to make a digital campaign capable of impacting the whole country - so we made an Avatar creator. In 2 weeks we passed our KPI for the month. 3 times.
My Role: Copywriter at DM9DDB
I also got the chance to create a safety video with the characters for Vivo Open Air: