I was really proud and happy to be part of the team that won the pitch and created the launch campaign of this incredible brand in Brazil.
Changing the world, one scoop at a time.
Lick it up =P
Hypeness wrote a really cool article about the launch. CLICK HERE to read it.
One of the attractions, was the "couchtivism". An interactive couch: everyone who seated, voted for transforming Av. Paulista into a collective space on sundays.
Agency: LiveAD CW: Danilo Dualiby, Nicolas Vendramini AD: Felipe Drummond, Raphael Ferraz, Caio "Slot" Gandolfi CD: Tiago Pereira, Mauro Silva